Commercial: https://www.youtube.com/watch?v=91LQWQEyD8w
Analysis:
Outline
Outline
Intro:
Hook: do you remember all the different and funny geico commercials
from the past? They approach selling insurance in a very unique way. In the past they have includedcavemen, a lizard and a catchy song. The song is the most familiar aspect of their
past commercials for me.
Thesis: The following commercial from 2009 has a specific purpose
and is quite effective. The purpose is to use humor to sell insurance using
humor. The commerical is somewhat effective in promoting their ideas.
Purpose: the commercial is trying to use comedy to advertise their insurance company.
Transition 1
the commercial is aimed
towards promoting GEICO's insurance company. It is quite clearly an advertisement. I noticed towards
the end that they were trying to sell something to me. The familiarity Of the commercial
made it clear that they are trying to sell insurance.
In one scene, a dude is shooting a basketball and the music starts playing from a wad of cash.
In one scene, a dude is shooting a basketball and the music starts playing from a wad of cash.
Effectiveness: the commercial is effective in maintaiining the audiences attention, and promoting their idea.
Transition 2
The commercial is somewhat
effective at selling insurance. I noticed a few things. For example the music
kept me engaged within the commercial and would make me less likely to change
the channel. It keeps me engaged which is quite effective. They also make it
quite clear what they are trying to sell to me. The comedy of the ad can almost distract the audience from what they are trying to sell. I thought the two seperate scenes were really effective together within this commercial.
Conclussion:
Revision:Conclussion:
My first revision is actually the commercial I used. I changed the commercial so it within five years. In addition that it is significantly longer and allows me to add more details to my speech.
https://youtu.be/JyyJgAHXVHE
Intro:
What do
most people think of when they here the company GEICO. It is almost the green
lizard from a lot of their previous commercials. However, this commercial is
different from the stereotypical “oh there’s a talking lizard to explain
insurance to us.”
The
one minute Geico
commercial from 2018 has a specific purpose in which the Insurance company
tries to use comedy and a relevant or recent event to promote their company.
In a sense, the commercial isn’t intended to inform us of their policies but
rather to keep their company fresh in our minds. The companies commercial does
this with some effectiveness, as it certainly stuck in my mind.
Purpose
The GEICO
commercial was
created with a specific purpose in mind. The purpose of
the commercial was to use that one overrated Stefon Diggs catch from the Playoffs last year.
The
commercial starts out with the Minnesota Vikings WR Stefon
Diggs in a sketch. Within this sketch he is trying to make a bowl of cereal. The
cereal sticks to his hands, and is impossible to poor because everything sticks
to Stefon
Diggs hands. In the end he gets it done, overall the commercial is referencing
how he never drops a ball and his game winning touch down against the saints. I
personally believe he is overrated.
Also,
it is important to note that the only words said that truly advertised the insurance company was maybe five seconds at
the end of the commercial where a narrator says ”believe it, geico
could save you 15% or more on car insurance”. That alone makes it quite clear,
that purpose of the commercial is not to inform the audience (people who are
watching the tv)
of their policies. But rather the purpose, is to have the company just
stick in the minds of the audience.
The comedic aspect
of the commercial also hints to the purpose being an attention grabber. No serious
commercial is going to include this sketch. Nobody thinks, lets make an
overrated football player the star of our insurance commercial.
Effectiveness
The
commercial is effective to a certain degree. The commercial is really effective
at maintaining the audiences or viewers attention. The comedic
aspect of the commercial helps make the commercial effective in terms of their
purpose.
For
example, the comedy truly adds to the commercial. In particular, the Stefon Diggs
commercial it was funny
and that can
keep people from changing the channel or just immediately forgetting it right
after.
What I thought that was not really effective in particular
was that the commercial had no words within it, Nobody really talked
until the very end of the commercial, which
is when the narrator said for a few seconds “GEICO COULD SAVE YOU 15% OR MORE
ON CAR INSURANCE”. If their purpose was to inform us about the insurance
company they would have been very ineffective.
But
rather, the commercial was a bit effective at somewhat effective at making us
laugh and ensuring we remember the commercial. It is easier to associate a
company with something positive when their commercials had made you laugh.
Conc.
In conclusion,
the
Insurance company tries to use comedy and a relevant or recent event to
advertise their company. In a sense, the commercial isn’t intended to inform us
of their policies but rather to keep their company fresh in our minds. The
company is somewhat effective at fulfilling their purpose. Geico does a great
job of using humor and current events to ensure the audience doesn’t
change the channel.
